#SupportLocal is a campaign that was made by Saira Nisar when she held the fourth TRADEMARK Market (2013), this campaign was inspired by Kate Middleton– one of the fashion icon from British that everyone looks up to, she is not making trend, she is the trend. From that icon, Saira got inspired what if these underrated brands product can be worn  by celebrities who are the trendsetter and can change the game. From that idea, she started to make a typography t-shirts that says “LOVE” as the first #supportlocal campaign. Love is simply a universal word that can change everything, so since that time #supportlocal campaign became a trademark at this event. Through the celebrities, influencers, internet famous, and talented creative workers #supportlocal campaign can keep going on to spread much love and appreciation to the local brands.  More than that #supportlocal intends to encourage all local brands to lift up the quality of their brand so Indonesian will be proud of wearing local product. Through this campaign, TRADEMARK is a pioneer for making this campaign that is applied in t-shirt. Have you supported your local brand?


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