Bandung, West Java is always known as one of the most creative cities in Indonesia, no wonder if Bandung has always its trademark to be talked about. And speaking about Trademark there’s another thing that we have to talk about. It’s TRADEMARK Market Bandung. TRADEMARK Market is an annual celebration of fashion, business, and creative enthusiast that is held in Bandung. And from all we know, it’s perfectly made by Saira Nisar, a creative woman who loves fashion. No wonder, in every year (started in 2011) TRADEMARK Market Bandung has always been giving a space for those who love local brand. That is why #supportlocal is a perfect campaign that she made.
It all started when she used to live in Jakarta as a fashion student in LaSalle College Indonesia. When mostly her college fellows started making their own brand after they graduated, Saira chose to make a platform in away to gather all the local brands. This movement is simply came from her opinion, that the local brand also deserves to be appreciated by everyone around the world and it could be started from our lovely city, Bandung, West Java. In its first year, TRADEMARK Market had made its success, with 70.000 visitors and 100 brands who joined the event. It is also because TRADEMARK Market is a pioneer as a platform who provide what Bandung needed at that time.